Consumer Behaviour - NIKE Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Behaviour - NIKE - Essay Example Also, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies’ newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip hop philosophy for their delivering of city fashion clothing (Kumar, 2009). However, The Company being well recognized for its performance, the question is â€Å"What constitutes the capability of the Company to capture its targeted consumers?† There is a bundle of attributes presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the following paragraphs in detail. First, is the logo â€Å"swoosh† which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital role to the marketing of the brand. The role of visual rhetoric is to influence the company’s targeted consumers visually. The logo represents competition, athleticism, and victory. With a single brush stroke, viewers of the logo anticipate that this what it means (Hawkins, 2013). Also, the logo looks like a check mark which, for instance, in American philosophy, has become illustrative of a job well done or success. Nike prides in making state of the art athletic items from running shoes to football and using a logo that rhetorically illustrate success. The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated tr ademark. Second, attribute is the slogan â€Å"Just Do It† which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the

Leadership Research Paper Example | Topics and Well Written Essays - 3750 words

Leadership - Research Paper Example suring the smooth flow of operations of the organization, among others. In order to achieve sustainable development, companies need to be conscientious of the environment and people they would exploit in the name of business. A healthy balance between attaining resources from the environment and the social and moral compromise it will have on the people affected should be struck. It should not come to a point wherein resources are abused without any attempt to replenish it for future use. Ways and means are thoroughly considered as to the sustainability of current developments and innovations of the organization. Wastage of time, effort resources and trust gained from stakeholders should be avoided as much as possible and a shared vision towards the achievement of goals should prevail among the members of the organization. ... They pride themselves of having taught other companies which has sustained its growth with their 20 years of Global leadership in their area of expertise. Just what does it take for companies to achieve sustainable development? In motivating a reluctant CEO of leading his organization towards sustainable development, I could refer him to the article of Costanza (1999) wherein the author painted four visions of possible futures of society. Showing the reluctant CEO the â€Å"Mad Max† version of a bleak and dreary future of consistent deterioration due to neglect and irresponsible decisions and actions of people could push him towards positive action. Unto his hands rest the future of the organization and the corresponding quality of life it will bring to his team and their stakeholders. Thus, he needs to get his act together, as he is burdened with a great responsibility. Costanza (1999) talks about technological optimism and technological scepticism. People should be hopeful o f the innovations brought about by technology and progress. One could not argue how the invention of computers and the internet has pushed man to the new millennium armed with great knowledge derived from such tools. Information and computer technology (ICT) has improved the way people do business, because it has made it possible to seal business transactions more conveniently and at a quicker pace. At the same time, people should be wary about the neglect of human resources and depletion of natural resources that technological innovations can cause. Such developments of technological innovations greatly depend on natural resources such as energy and by-products of nature for materials. It has been known that the abuse of the environment has caused humankind much devastation in